I bought a shawl from Pride of Kashmir (POK) store located in the Madinat Jumeirah souk. The salesman assured us at the time of purchase that the shawl was a 100% Pashmina Jamawar stole and charged us AED 1925 (Tag value was AED 2750 and discount provided was 30%). The shawl was sparingly used and yet it began to fray and tear at the edges. When it was given to a professional darner to mend he informed us that the shawl was a machine made woolen shawl. I got the shawl independently evaluated by two leading stores in India (selling Kashmiri hand woven shawls) who confirmed that the shawl was indeed a machine made woolen shawl and was definitely not a Pashmina as had been stated on the invoice. POK has misled and sold fake goods to us under false pretences. I demand that necessary action should be taken against the shop.

Be wary of this place !